Thursday, February 25, 2010

JuAn Song's Feb 25th Assignment

 


My theme was loneliness which is that Electra herself, set up to be alone.
Any kinds of critique will be appreciated. 

Thanks!!

2 comments:

Olga said...

Juan,

I like your first efforts to express the concept of loneliness.

On my opinion, your #2 poster is the closest to the theme. It also has some to the style of the BAM's brochures. It is abstract enough (silhouetted figure, her back, modern cool tone, lines that could be interpreted in many different helpful to your concept ways—times of her life, layers or spaces of isolation, all-human air-view look at her self-induced destiny, silence, she is a small figure positioned close to the viewer and the lines, layers, type in layers create a feeling disconnection between the horizontal movement going away from us, suggesting endless space and the only vertical object—her black figure. It has a strong tragic tone to it.

I have two suggestion to you
1. to exaggerate, magnify the most important elements of the composition and reduce the secondary elements to the minimum size, to explore to possibilities of this composition, the hidden intensity and inner conflict.

2. Experiment with different typefaces—more modern, combination of serif and sans-serif, unify more the lines and the type so that she would be the only object against the sent of the composition.
I like that Electra word is big —There is a juxtaposition between her and the lines of type, but also between her and her name; as if it was an intense psychological dialogue between her now (which is unknown to us, hidden from us behind the tragic black shape and her name as her real identity—classical and beautiful or convoluted and labyrinth-like.
Her name could be designed not just as a line, but as a logo, enlarged to the size of the poster and her figure could be small... there are a lot of creative possibilities —just dive in! I want to see many different variations of this composition.

#3—I like how you link the address and Bam on the left and Electra on the right. I wish, you would design a stronger juxtaposition between your left and right sides (maybe, different typeface for Electra). Sophocles is not resolved yet, and only after you find a strong b/w typographical solution, only then you might think about the image. I don't think this image is good for you at all

#1. There is a nice flow of type. The rest is too "photoshopped and filtered" compositionally—very conservative.

#4. Is the least successful. Feels like a show-bill for an opera. Colors are very warm and "healthy". Type is pour, especially the title—looks like Elegtra, missis letter s in Sophocles. If you use a terra-cotta color, less saturated than yours, it might say—Greek. I like that you try to convey a sense of performance and stage, but your images don't help you at all. You have to look for your imagery in good photography books.


Good start. Don't stop, move forward.
Hope it was helpful.

Olga

Olga Type said...

Hi!

I like the first and second poster. Even though the main black image looks like abstract, it represents loneliness well in the first one, and I can read that Electra was trapped in a narrow space of loneliness.
Maybe,,black lines and background work for it.
I hope my opinion will be helpful. Good luck!

-soojung-