Saturday, February 6, 2010

5 comments:

Olga Type said...

hey, it's rebecca from weds class, I like "freight house" the best and I think your logos are really good I do get a feel of a shipping yard with the hook and banner

Olga Type said...

rebecca, again i forgot to mention that theyre sort of nautical, i think shipping yard/nautical describe your logos

Olga Type said...

Freights live at ports when there no longer used. When they are in use they live on big ships. So i think nautical is a good feel also

Olga said...

Hi Joseph,

I really like many of your logo efforts, but I don't think you are done with it. I see it as a very good beginning.

1. I agree with Rebecca that freight house makes a lot of sense, would only change it to "freight home" to make it more human and emphasize the purpose of your company.

2. I also like your intention to stylize it with the industrial look. The crane idea is very good, especially the one that says Cargo home, but the image of home, roof is not clear yet.

3. With these last three logos I think you lost the very look of the "corrugated box", which is very important. Freight house with parallel blue lines are saying to me: "sea and corrugated box", but it is slightly abstract because there are no edges to the box.

4. I also like the idea of a folded corner of the box in your far bottom left corner. I don't like the black box around it, but if you were able to rotate that folded corner so that it would look like a roof and add corrugated effect, that would be a good competition to your crane visual.
5. Typographically, you are very sensitive to the style and different typefaces. I would clarify your images first and then would see what type style would work with it. Slab-serif, probably is the best for now. Keep going.

Olga

Unknown said...

Hi, this is Monica from wed class, I agree with everyone above...like the freight house better as a company name. Also I just read olga's comment, and I think the idea of rotating the folded box image on the bottom left and making it as a roof image is really great, so that it has sense of both folding(cranking?making it small?)&house... somehow you can combine crane there as well? I love your uses of types...Personally I like type from upper right (slab serif) and middle left ones, gives me a feeling of 'industrial' somehow :) great works!